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Digital marketing uses online tools like social media, search engines, and websites to promote your business, reach your target audience, and drive sales or engagement.

Results vary by strategy—SEO may take a few months to show growth, while paid ads can deliver immediate traffic and conversions..

Success is tracked using metrics like website traffic, lead generation, conversion rates, ROI, and audience engagement.

While not mandatory, a website provides a centralized hub for your marketing efforts, enhancing credibility and improving customer engagement.